Grow Your Amazon Brand with Strategic Amazon PPC Management

Whether you're launching a new product or scaling an established catalogue, at Digital Growth Compass, we help Amazon sellers build and optimize data-driven Amazon PPC campaigns that improve visibility, attract high-intent shoppers, and support long-term growth.

We run Sponsored Products, Sponsored Brands and Sponsored Display campaigns for brands selling on Amazon - with with weekly bid optimization, keyword strategy, full-funnel Amazon Advertising management.

AMAZON ADS CONSOLE - OPTIMIZATION FEED

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ACOS Optimized Weekly

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ROAS Tracked Per Campaign

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TAcoS Monitored Monthly

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Impression Share Bid Managed Daily

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Wasted Spend (Search Terms) Cut Via Negatives

Sponsored Products | Sponsored Brands | Sponsored Display | ACOS Reduction | Amazon Listing Optimize

How We Work

A structured, five-stage Amazon PPC management process - from account audit to scaled advertising - so every rupee of ad spend is accountable to a keyword, a placement, and a result.

---- PROCESS

01

AUDIT

Amazon account & competitor audit

We review your existing Sponsored Products, Sponsored Brands and Sponsored Display campaigns, keyword rankings, ACOS trends, and listing health - then benchmark against category competitors to find where budget is leaking and where visibility is being left on the table.

02

STRATEGY

Campaign architecture & keyword strategy

We build a campaign structure by funnel stage - exact, phrase, broad and auto campaigns for discovery, and defensive / branded campaigns for conversion - mapped to a keyword strategy sized to your category's real search volume and competition.

Launch & bid optimization

Campaigns go live with a controlled ramp-up. From week one, we run daily bid adjustments and search term harvesting - moving winning terms up and cutting wasted spend with negative keywords - to bring ACOS in line with your target margin.

03

LAUNCH

04

SCALE

Scaling Sponsored Brands & Display

Once Sponsored Products is profitable, we layer in Sponsored Brands for share-of-search, Sponsored Display for retargeting shoppers who viewed but didn't buy, and Amazon DSP where the catalog and budget justify programmatic reach beyond Amazon's own inventory.

05

REPORT

Weekly reporting & continuous refinement

You get a recurring report on ACOS, TACoS, ROAS, organic vs. paid sales split, and next actions - plus a direct line to ask questions, so Amazon Advertising performance is never a black box.

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---- DELIVERY & EXPERTISE

What We Manage on Amazon Advertising

Hands-on Amazon PPC management across every ad format available to D2C sellers on Amazon India - run by  specialists who works exclusively inside Amazon Seller Central and Amazon Advertising Console.

Sponsored Products

Keyword and product-targeting campaigns across exact, phrase, broad and auto match types, with continuous bid and placement optimization.

Sponsored Brands & Video

Headline search and video ad campaigns built for brand share-of-search, store traffic, and multi-product showcase placements.

On- and off-Amazon retargeting for viewed-not-bought shoppers, audience-based prospecting, and programmatic display at scale.

Sponsored Display

Category-specific keyword mapping, search term harvesting, negative keyword hygiene, and daily bid adjustments tied to ACOS targets.

Keyword Research & Bid Optimization

Listing & Catalog Optimization

Title, bullet, backend keyword and A+ Content review so organic ranking and paid campaigns pull in the same direction.

PPC Audits & Reporting

Standalone Amazon PPC audits and recurring performance reports covering ACOS, TACoS, ROAS, and organic-versus-paid sales split.

Direct access, no account handlers

You work with the person actually running your campaigns inside Amazon Advertising Console - not a rotating account manager relaying updates from someone else.

Weekly optimization cadence

Bids, search terms, and budgets are reviewed on a fixed weekly cycle, with ad-hoc changes during high-traffic events like sale days and new launches.

Transparent, shared reporting

ACOS, TACoS, ROAS and spend are reported on a recurring schedule in a format you can read without needing to open Seller Central yourself.

Built for D2C sellers on Amazon India

Campaign structures and bidding strategy are shaped around Amazon India's auction dynamics and category competition - not a generic global template.

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---- GET STARTED

Let's start with a strategy call.

Tell us about your Amazon store and current ad spend, and we'll set up a short strategy call to understand your goals and category - from there, we'll run a full audit of your Sponsored Products, Sponsored Brands and Sponsored Display setup and show you where ACOS can come down and how revenue is being left unclaimed.

Book your free strategy call

No cost, no obligation - a short call first, followed by a full account audit.

QUICK LINKS

contact@digitalgrowthcompass.com

© 2026 Digital Growth Compass. Amazon PPC management & Amazon Advertising for D2C brands in India.

+91-9832337424

CERTIFICATIONS

Amazon PPC management and SEO services for D2C brands - built to grow paid and organic revenue together.

CONTACT

Kolkata, India

Digital Growth Compass
Digital Growth Compass